Client Success Stories

CONSUMER-DRIVEN HEALTH PLAN & HEALTH SAVINGS ACCOUNT (HSA) IMPLEMENTATION

CHALLENGE

Our client, a large food manufacturing company, was implementing a consumer-driven health plan (CDHP) and health savings account (HSA) and had not formally communicated open enrollment in the past.

STRATEGY

Since the CDHP was a brand new benefit offering, employee education was a key component of our approach.

With the client’s majority plant/factory workforce, we developed a strategy to reach that population, corporate employees and at-home decision makers.

SOLUTION

Design a cohesive HR/benefits brand for all campaign materials and develop a timeline for key deliverables, including:

Bilingual benefit guide
Posters
Emails
Employee Newsletter
Postcards

RESULTS

As a result of our communication efforts, the client exceeded their CDHP enrollment goal by 10%.

CLIENT RESULTS

OPEN ENROLLMENT WITH BENEFIT CHANGES & RECENT ACQUISITION

CHALLENGE

With their workforce increasing by nearly 950 employees due to an acquisition, our energy services client was preparing for an active enrollment period that would introduce acquired employees to their benefits and several changes for existing employees.

STRATEGY

Understanding the amount of change on the horizon, we created a targeted communications strategy to prepare and educate the client’s HR team, employees and at-home decision makers. This included:

Mobile solutions to reach employees and dependents wherever they were
Weekly meetings with the HR team to equip them with high priority communications and other materials
Multi-channel communications keeping benefits top of mind throughout the year

SOLUTION

Our strategic approach included:

Benefit packets mailed to employee homes, including an FAQ document, tear-off HR contact cards, cover letter and comprehensive benefits guide
Enrollment and year-round text messaging campaign with calls to action
Postcards and other printed pieces delivered to employees homes
Emails to reach employees on the job